Short Form
One Test at a Time
The Test series started as an attempt to understand how emerging generative AI tools could be used to make fun, popular short-form videos in a "brainrot" format. Inspired by the type of video mass-produced by content farms and black-hat operations, the series explores native platform culture found in Instagram Reels and TikTok.
People are vocal about hating "slop," yet consume so much of it. Why are these videos so effective? Why are they so popular? What can we do with them? The tests have since taken on a life of their own.
You can watch them on TikTok or Instagram Reels.
